View Full Version : Hockeyville, population zero: Kraft cancels contest amid NHL lockout

Coach Selly
11-20-2012, 09:09
The ongoing dispute between the National Hockey League and its players has claimed a major marketing casualty.

Kraft Canada, a national sponsor of the NHL, is cancelling its Kraft Hockeyville program for 2013.

Early Tuesday morning, the company will announce a new promotional program, and will be giving $1-million to Hockey Canada-affiliated minor hockey associations across the country.

More... (http://www.theglobeandmail.com/report-on-business/industry-news/marketing/hockeyville-population-zero-kraft-cancels-contest-amid-nhl-lockout/article5438754/?cmpid=rss1)