Maple Leafs hit new low in ESPN rankings
The Toronto Maple Leafs finished No. 122 overall – dead last – in ESPN the Magazine’s annual ranking of North American pro sports franchises.
Franchises are evaluated in eight categories: “Bang for the Buck” (wins during the past three years per revenues directly from fans), fan relations, quality of ownership, affordability, stadium experience, players (efforts on the field, likeability off the field), coaching and title track (championships won, or expected, in the lifetime of current fans).
ESPN noted the Leafs raised prices 7.2 per cent after 2010-11, fell to 13th place in the NHL’s Eastern Conference last season, and still generated an $82-million (U.S.) profit.