They are one of hockey's most recognizable brands, as iconic as the bleu, blanc et rouge of the Montreal Canadiens or the Detroit Red Wings' winged wheel.

Yes, the hockey world has long come to understand this: a player with the letters S-U-T-T-E-R stitched onto the back of his jersey will be a treat to play with and a beast to play against.

Every day, every practice, every shift.

More right here